Business
It’s measurement month – again – and (off the) TalkTrack is back to answer your most pressing questions. This year we’re going to take a deep dive into the difference between measurement and evaluation, the challenges of accurately measuring the impact of communications on reputation and the possibilities that artificial intelligence offers to the communications industry.This special episode is a little longer than usual, but is well worth it for this important discussion on what really constitutes the cutting edge of measurement today. Jjoin John Croll, CEO & Co-Founder at Truescope, Asha Oberoi, Insights & Reporting Lead at Streem and Mark Weiner, Chief Insights Officer, Cision for this entertaining discussion with (off the) TalkTrack host Shane Allison, CEO at Public Address.