Business
We’re living in a digital world and this means that a website is crucial for all business. Community pharmacy is no exception. Consumers today are more likely to visit a website before they visit the shop, and they’re looking for all the information they can get to make an informed impression. Businesses also need to engage their customers online and this is where social media comes in! Facebook, Twitter, Instagram, and LinkedIn allow community pharmacies to build relationships with customers, increase market reach, and develop their brand voice. Today, we welcome back Aaron D’Souza, pharmacist and General Manager of Guild Digital, to run us through the importance of an online presence for community pharmacies. An expert in enabling pharmacies to realise their business goals through digital technologies, Aaron provides his best tips and tricks to make the most out of websites and social media. This episode is brought to you with the help of the Department of Employment, Skills, Small and Family Business, Small Business Digital Champions project. Further information can be found at https://www.business.gov.au/Grants-and-Programs/Digital-Champions See omnystudio.com/listener for privacy information.