Dr. Grace Kite on marketing effectiveness, econometrics, discounts vs. brand-building, two tasks of digital ads, and the usefulness of Share of Search.

Anstice aCast - Candid Conversations on Modern Marketing

The Keys to Marketing Effectiveness with Dr. Grace Kite

Welcome to the A-Cast! Join us for candid discussions with industry leaders that lift the curtain on what it takes to achieve success, and what they wish every client knew or understood about modern Public Relations, Digital and Social Mastery, Content that Converts, Insights and Research, Customer Influence, Customer Experience (CX / UX), and more.

About

Anstice aCast - Candid Conversations on Modern Marketing