The Marketing of Ideas

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Confessions of a Marketer

Business


On Episode 145, we’ve got Duncan Chapple, head of analyst relations at CCgroup, in to talk about a range of subjects around the state of influencer relations and the marketing of ideas. Plus, we dig into a couple of items from a decade or so ago from his manifesto on analyst relations, and then we take a look at the gyrations in the market and world with all the uncertainty we face—with elections, Brexit, COVID-19, and more.Links of InterestDuncan Chapple on LinkedInCCgroupInfluencer Relations by Duncan ChappleDuncan’s Credo Manifesto for Analyst Relations