The MSJ Transformation Underway: A Difficult Newsroom Transition

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BTS with CTV News Vancouver

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In January, CTV Vancouver employees got a huge shock at an all-newsroom meeting: the station would be combining jobs and cross-training journalists working in the field so that they could do everything. Highly skilled videographers would start writing for online and broadcast while on-air reporters would learn the technical ins and outs of shooting and editing, with online content a priority.Other stations have tried to make the move to what's known as MSJ or MMJ (multi-skilled or multi-media journalism) before with mixed results. How would a busy newsroom in a major Canadian city fare?Months into the training and transition, BTS with CTV Vancouver host Penny Daflos and news director Les Staff discuss why the station is making the move and how the "video vocabulary" played into the decision, while long-time reporter St. John Alexander and veteran cameraman, Murray Titus, sit down for a round table discussion about how their jobs have changed and what they've lost and gained as a result.