Business
If you have been a blogger or the owner of an online business for a while you may have heard of the term online business manager (OBM). In fact, in your mind, it may not be quite clear who this person is or how they help digital businesses. You see, running an online business is hard work for any entrepreneur to do it alone. Some of the many tasks involved in ensuring that your business is successful include creating a ton of content and list building. Other tasks include promoting or marketing your business using social media marketing and getting free publicity via guest podcasting. At some point, you will need to hire a number of virtual assistants to do smaller jobs for you. If only there was a better way to manage all of these things seamlessly without the overwhelm. Wouldn't it be great to be able to put a streamlined system or a few systems in place? Systems that run on autopilot so you can free up your time to do what you love? In this post, you will learn what is an online business manager and how this person can help you scale to a 6-7 figure business using automated systems. What is an Online Business Manager? Interestingly enough the term online business manager is a fairly new word in the business world. In fact, it dates back to the early 2000s. Thanks to Tina Forsyth's book, Becoming an Online Business Manager (OBM). The term has been made even more popular in recent years. Essentially, an online business manager is a right-hand person next to the CEO or the digital business owner. They help a digital business owner with management and operations. They are brought into a company to assist with strategy, project management, team management and systems management. In many cases, a business owner will reach a point in their business when they can only do so much because they are limited by time. Even when a business owner decides to hire on a team virtual assistants they still need an OBM. Because they now have to spend their time managing the team which stunts their growth. If you are an online business owner and you want to scale your business exponentially. Chances are that you need an OBM or a Digital Business Manager (DBM). If you want to understand the difference between the two roles let's look at them in more detail. OBM vs DBM If you have been in the online space for a while you probably heard of online business managers and digital business managers. You are probably confused about the differences between the two professionals in terms of what they do. The truth is that there really isn't a difference between the two at all. Online Business Manager (OBM) is a term coined by Tina Forsyth back in the early 2000s. Since then she has formed the International Association of Online Business Managers where she offers certification. Tina offers certified OBM training for anyone who is interested. It is important to note that this is not a governmental organisation nor is it an International accreditation body. In recent times, the name Digital Business Manager (DBM) has been developed and is being used more and more. There is a DBM course being offered by Deya who also offers certificates to those persons needing certification. If you look at what each one does side by side it is more or less the same thing. Let's spend some time looking at what an OBM does and the tools that they use. What Does an OBM or DBM Do? As I alluded to earlier, the role of an OBM is to help systemise and automate business processes. While it is easy to think that what an OBM does is really easy their role can be very complex when looking at it in detail. Here's a list of things that an OBM does again. Project managementSystems managementTeam managementBusiness strategy Let's look at each responsibility in more detail so that you can get a fair understand of what exactly is involved for each segment.