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The Power of Focused Marketing, 02/25/2021 In this episode of Y.E.L 2.0, your host Peter Voogd reveals the true power of focused marketing and the 10 steps to building an online empire! Episode Highlights: Decide what you are going to claim and what you want to be considered the master at Pick something that you’ve researched thoroughly before diving head-first into your craft Find out who is already searching for the topic that you have chosen and who you have the most fun working with Figure out the problems and ambitions of your audience by simply asking them When preparing for and delivering a speech in Dubai, Peter did not feel nervous for the first time in his life With enough due diligence and preparation, you can take the anxiety out of any process Determine what is unique about your story and present it in a way that connects with your audience The worst things you can do is make your story up on the cuff or verbally vomit all over your listeners People make the mistake of selling themselves rather than the solution to the prospect’s problems Make sure that your content is simple and easy to find before you start promoting it By giving away free content, you can create raving fans and force yourself to create bigger and better content Build alliances with a network of promotional partners that are in a similar mindset as you Focus on consistently innovating and exceeding customer expectations as you stay in a state of growth and change Never forget that the only way to get to a million is to start with one Differentiate your brand with your experience and unique perspective on a subject and how you simplify your content By staying authentic and consistent, you can become confident rather than feeling like an imposter 3 Key Points Knowing the steps, understanding business, becoming a marketer of the doing, and learning how to test repeatedly are the steps to building an online empire. It’s vital to understand that your customers are marketing geniuses, so if you can figure out their problems and ambitions, you will set yourself up for a 7-digit empire. Tell your story in a way that creates engagement for people that will make them want to work with your brand. Tweetable Quotes: “You’ve got to figure out what you really want to get good at and what is going to keep you engaged.” - Peter Voogd “The worst thing you can be is just another.” - Peter Voogd “Your customers are marketing geniuses.” - Peter Voogd “If pressure creates anxiety, you haven’t prepared enough.” - Peter Voogd You can download Peter’s exclusive networking blueprint at https://gamechangersmovement.com/networking - This blueprint will give you the exact scripts Peter uses to get ahold of anybody.  Resources Mentioned: Peter Voogd’s Website Peter Voogd’s Instagram Peter Voogd’s LinkedIn Peter Voogd’s YouTube Game Changers Academy