The Power Of Smart Experiments

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Everyday MBA

Business


Steven K. Gold discusses his book "How We Succeed" and ways to make good things happen through the power of smart experiments. Steve is the founder and chairman of A World for Good, a marketing service that transforms a business's charitable giving into effective and measurable marketing that grows sales and strengthens communities at the same time.  Host, Kevin Craine Do you want to be a guest? Do you want to be a sponsor?