Business
Dr. J.J. Peterson serves as Chief of Teaching and Facilitation of StoryBrand, as well as co-host for chart-topping podcast Building a StoryBrand with Donald Miller. J.J. is an expert communicator and brand strategist, leading a business that drives leaders to eliminate confusion, connect with customers and grow business -- a method that has been trusted by more than 10,000 organizations including Intel, Pantene and Berkshire Hathaway. In today's episode, we discuss with JJ how the stories we tell has the power to inspire those we lead. Every great story works through a framework, and JJ has harnessed this framework to help businesses thrive.