Business
The most important thing you can do as a business is to include stories that resonate with their customers. If you stay stagnant then people in your industry will leapfrog over you. The more you can communicate why you are trying to help people the easier it is to create a relationship. Mike explains how to paint a picture that allows customers to see how you can create success through their eyes. It comes down to showing people how things could work versus telling them how you can help them.