One of the balancing acts of strategic communication writing is meeting the needs and wants of the client or the boss while writing something that actually meets its strategic objective. This lecture explores the professional writing process from taking a brief to delivering the finished work. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

Writing for Strategic Communication

The Professional Writing Process (handout)

Writing for Strategic Communication is a practical subject that provides an overview of the various forms of professional writing in strategic communication. These include writing for websites and blogs, tweeting, newsletter copy, letters and memos, media releases, feature articles and more. Students develop their own blogs, learn interviewing and note-taking techniques and conduct a face to face interview with a professional communicator. Students are encouraged to explore the concept of ‘great writing’ as a construct for developing their own writing skills.

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Writing for Strategic Communication