Professor Frank Cespedes sits down to talk to Brian Kenny about his new book “Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling” and why sales and strategy are so important to business.

The Business

The Revival of a Salesman: The Importance of Sales and Strategy to Business

The Business is a Harvard Business School podcast. Twice a month, host Brian Kenny will bring you a new take on the business world. Through unexpected stories, and conversations with business leaders, entrepreneurs and faculty members, our goal is to inspire listeners to think more broadly about the word business. Thanks for listening!

About

The Business