The Secret Power of Checklists with Author Alexandra Franzen

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Written, Spoken with Dave Ursillo

Society & Culture


Alex Franzen has been writing professionally for years, specializing in working with brands in the health, wellness, mindset, psychology, yoga, fitness, and food industries.After publishing books and achieving successes as a talented copywriter, Alex renounced social media and has become a staunch advocate of work-life balance. In this interview, Alexandra and Dave discuss her love of checklists, where pressure to "do more" comes from, and more, including:How checklists have helped Alex strike a much healthier balance between “work” and “the rest of her life.”How Alex mobilized a group of friends to write a tiny book in wake of the murder of George Floyd in MinneapolisWhy, to Alex, checklists establish containers for clarifying, inspiring, and keeping you in the spaces that you want to be living inAlex writes about a wide range of topics: life, love, death, grief, unplugging from technology, creativity, focus, productivity, simplicity, time – and how we spend it. Her sixth book is The Checklist Book: Set Realistic Goals, Celebrate Tiny Wins, Reduce Stress and Overwhelm, and Feel Calmer Every Day.Alexandra’s newsletter, in which she shares inspiring true stories, checklists, music playlists, and exciting surprises to more than 13,000 readers, has been called one of the “14 newsletters you need in your inbox” by Brit+Co. She has written articles for Time, Forbes, Newsweek, The Huffington Post, and Lifehacker. Her work has been mentioned in The New York Times Small Business Blog, The Atlantic, The Los Angeles Times, and Inc.A big thanks to Alex for joining us for the author reading and interview on Written, Spoken!Please rate our show and leave a review to help others find us. In your review, tell us which authors you would most love to hear on a future episode of the podcast. Thank you for listening!The author's book, The Checklist Book: Set Realistic Goals, Celebrate Tiny Wins, Reduce Stress and Overwhelm, and Feel Calmer Every DayVisit the author's online home at AlexandraFranzen.comVisit Dave at DaveUrsillo.com and follow him on InstagramSubscribe to Dave's newsletter, Chronicles of a Self-Storied LifeLive the story you want to be telling with Dave's support in life coaching, The Self-Storied LifeDevelop the relationship to writing that lasts a lifetime with Dave's coaching for writers, Writer's Group of TwoThanks to Rokkwood Audio for composing our theme song