The State of Content Marketing with Andy Crestodina, Doug Kessler, Heidi Cohen, and Joe Cox

The State of Content Marketing with Andy Crestodina, Doug Ke...

Marketer-to-Marketer - #M2M

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What is the next big thing in the boundless world of content marketing? Where do we go from here?Marketing is moving towards interactive vs. interruptive content. Intelligence over aggression is becoming the standard for our ever more discerning customers. It can be easy to get lost in creating vanity content, but sometimes a back to the basics approach, adapted to new media, leads to increased ROI. Going beyond text in your content marketing doe...
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What is the next big thing in the boundless world of content marketing? Where do we go from here?Marketing is moving towards interactive vs. interruptive content. Intelligence over aggression is becoming the standard for our ever more discerning customers. It can be easy to get lost in creating vanity content, but sometimes a back to the basics approach, adapted to new media, leads to increased ROI. Going beyond text in your content marketing doe...
Read More