Business
Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)AdvocateSEO Website (https://advocateseo.com/)Check out Chris’ SEO training course material (https://sales.advocateseo.com/casefuel)SEO has changed a lot in the last few years.As a search engine, Google is smarter and more advanced now than ever before. Which means the same old tactics that used to work for SEO won’t work anymore. You’ve probably heard that getting on the first page of Google results is possible.But of course, it takes some work. And consistency.And… magic?It all seems so complicated. At least that’s what some ‘SEO pros’ will tell you…But with the right strategy, SEO can still be an effective (and relatively straightforward) tactic for law firms.In this week’s podcast, Chris Walker of AdvocateSEO, who brings over 17 years of SEO experience to the table, breaks down what you need to know about SEO. We delve into how to create a successful SEO strategy in 2020 and beyond. In the podcast, Chris reminds us that the end goal of any firm’s SEO practices should be on par with Google’s goals.While listening, you’ll learn:What Google’s most important ranking factors are (and how to use them to get noticed)Why you need to be an authority in your niche The best SEO tools for content creation Today’s podcast is packed with value that will help you grow your firm, so tune in now!We’ll be talking about:What’s new in the Google algorithm [02:18]Ranking topic-relevant websites [04:49]Focus on authority than keyword density [07:34]Google aims for good user experience [14:33]The local and international approach [16:41]Presence and effects of Google My Business [19:00]Shifts of SEO in the legal business [22:10]Invest for the right tools for content creation [24:14]Audience engagement using alternative media [26:06]Value content matches with research-driven clients [28:23]AdvocateSEO’s SEO training course [30:20]About Our Guest:Chris Walker is hailed as the number 1 executive to follow in the law firm SEO space. With his 17-years worth of expertise in the SEO business, Chris has seen small and big-time clients gain more profit through organic search traffic. Together with his company, AdvocateSEO, they provide services, such as search engine optimization, lead generation, and social media marketing among many others.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.