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This Review of Agorapulse Will Change Your Perception of Social Engagement So you know that you need to be more engaging on social media but you are not quite sure if Agorapulse is the right fit. Maybe an Agorapulse review can help. In the last number of months I became aware of the Agorapulse social media scheduler but didn't think much of it. I read an article where a business owner claimed that it did so much to help get visibility on his article. Is it really possible that a piece of software can be that good? I thought. Picture this... You have between 1-5 social media accounts across LinkedIn, Twitter, Facebook and Instagram. Experts say that you need to engage with potential clients on 1-2 platforms. However, you are finding it impossible to be everywhere at once and the navigation is awkward anyway. If only there was a way to easily engage for 20 minutes a day and give your audience the attention they need. In this post, you will learn how you can effectively fulfil your 20-minute social media engagement requirements and still have quality time for loved ones. Why Use Social Media for Business When you decide to create a social media account for business on Facebook, Twitter, LinkedIn or Instagram. There are a few reasons why you decide to be there as a business. These reasons include: To drive business awarenessMeet your potential clients or customersShowcase your offeringDevelop relationshipsGenerate leads Keeping these reasons in mind it is also important to take into consideration the process involved to accomplish these goals. 1. Drive Awareness For example, driving awareness does involve you publishing content to these platforms on a regular basis. Publishing one time is just not going to get any results at all. To get results you need to show up regularly and consistently for 90-days. 2. Meet Potential Clients/Customers How does one meet potential clients online? Well, you never know who exactly will make a purchase today. However, you do know the type of words your potential clients will use to find your offers. The best way to meet them is using profiling. Creating a client avatar will help you know who you serve and you can join in their conversation. 3. Showcase Your Offering Depending on the platform you can showcase your offers using images, testimonials or videos. Gone are the days when posting text-only will get attention. Except in rare cases where you are famous, a celebrity or an influencer. Using good quality media will help you get the attention that you need. If humour is part of your brand messaging why not use it. 4. Develop Relationships The process of getting clients to know, like and trust you does require you to develop a relationship. It is very unlikely that someone will purchase from you the first time they meet you unless they have a great need or they are in pain. You will never meet someone for the first or 2nd time and ask them to marry you so the same applies to social media. 5. Generate Leads After your potential clients get to know you they may accept your free offer by entering their details on your lead capture form. In most cases, they need to leave the social media platform to sign up and become a lead. Now that you know more about the reasons for being on social media let's look more at engagement. What is Engagement and Why You Need to Do it There is a phrase used in the marketing world called 'pray and spray'. It involves someone publishing content on social media without doing anything else like engaging. Engagement means showing interest in other people's content. After all, if you want clients to know, like and trust you as well as build a relationship then you need to engage. So, what does engagement look like when it is in action. Basically, engagement can take several forms including, liking, commenting,