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The User Experience. Build Your Army podcast episode 14, two solid weeks of content coming at you daily. If you enjoy what you're listening to and would like to help spread the word, please head on over to iTunes or wherever you listen to your podcast and provide me with a five-star rating. If you're rating is any lower than five, please do not bother to rate the podcast. [chuckle] Alright, in episode 14, The User Experience, we are talking about UX, and I am not talking about being certified in it or anything like that. We're talking about common sense tactics here. I don't know if I like the word "tactics." Common sense experience. If your user goes to your website and it is a mess to navigate or confusing or click 14 levels deep to get to your offer or what they're searching for, then that is not cool. If you wanna know what I'm talking about, as an example, go to your local city hall's website. It's always a mess. Disaster, clicks everywhere, or any government site, to be honest. It always drives me crazy, when I'm on a page, and it references something that I'm wanting to do, like, "Create your user name account here," for example, and the word "here" doesn't click to the spot that I wanna go to or isn't right on the page that I'm on. It's not a good user experience, it's just not cool. If you're on your website and you're referencing anything else, a different page, a different service or something, do yourself a favor and make a link on that site where you're referencing it to take them to the spot that they're looking for. On your website, your offer should be right in their face, they shouldn't have to dig deep for it, there shouldn't be multiple clicks. Probably your navigation shouldn't be more than five items, otherwise, go to sub-items, but try not to do too many sub-items and try to have everything link to what you're doing within one or two clicks. And if it's a more complicated site structure, then put those links in the footer, and then people will know to scroll down and take a look at it. Sales funnels are great for this user experience because offer's right in your face, if you say yay or nay, the next page appears based on what you click. There's an upsell offer, a down sell offer. When your customer walks in to your website, it's like walking into a store, and if they don't know where to find the item they're looking for, they will walk out of your store and your sale will not be made. If I am Googling something and I see the item that I'm looking for, and when I click that link on my Google results, if that doesn't take me to the page that I'm looking for and it takes me somewhere else and I have to restart my search on your site, you lost me. I'm out. I’m gone. I'm out of here. When I'm talking about user experience, it’s making sure everything is easily found, and when you're referencing something, link to it. Don't go with crazy navigation. A sales click funnel, a sales funnel, is a good idea to use. If you're blogging and you're using WordPress and you're thinking, "Well, how do I do this sales funnel thing?", you can stack the sales funnel on top of your WordPress blog, it's just a different link. There's a plug-in that you can attach to your WordPress site that links back to the click funnel page that you create. And you just tell the computer, [chuckle] the WordPress, what you want the path to be so that you can easily create the link for it. In your navigation, you can have it link to a funnel, and your user won't really notice. The idea is less clicks to get to the result that your customer is looking for, and that's the user experience. In the next episode, we're gonna go over analytics like heat maps and Google Analytics and Facebook pixels, and how it incorporates with re-targeting to help with the user experience as well. But you have to get the first step right in order for the second step to work. And with the heat maps, it'll show you where your customer's clicking or hovering...