The World of Influencer Licensing ft. Ian Shepherd

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Ian Shepherd, founder of the Social Store and chairman of the Business of Influencers board, sits down with Harry Hugo to discuss how influencers are licensing their own brands as they grow their channels and fanbases. Exploring how influencers like 11-year-old Tiana of Hearts by Tiana are creating commercial success through their channels, Ian shares with us his experience of the industry and its amazing transformation over the years. For information regarding your data privacy, visit acast.com/privacy