Business
Ep #124 - This week on an ALL NEW Marketing Geeks, the geeks sit down with Theresa M. Lina, a recognized Silicon Valley thought leader, strategist, public speaker and best-selling author with over 25 years of experience. She is the CEO of the Lina Group Inc. and the creator of The Apollo Method, a system used with senior executives to help them achieve Market Dominance™. In today’s episode, we go into Theresa’s “Apollo Method” process and how it can be applied to ANY business. If you want to read up on the details of the “Apollo Method”, be sure to get her book,, “Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You for It”, where the entire framework is laid out. Beyond these accolades, Theresa has taught, coached, mentored and consulted for executives at some of the biggest companies in the world, including Apple, Amazon, Disney, Google, Accenture, PayPal and Facebook, to just name a few. She’s been involved with Stanford University since 2006, serving on the teaching team for several courses within the Stanford Graduate School of Business... AND, there’s still more… Theresa has served as Chief Strategy and Marketing Officer for VC-backed companies and has helped them raise millions in venture capital financing while also working to conduct M&A activities and integrate acquisitions. Theresa began her career at Accenture, where she helped found the Communications Industry Group and built the foundation for what would later become a multi-billion dollar business (with a ‘B’). Enjoy our interview with Theresa M. Lina. --- Learn More About Theresa M. Lina and The Lina Group LLC: Get Theresa Lina’s Book, “Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It” on Amazon at: Amazon.com/Be-Go-Competitive-Market-Customers-ebook/dp/B088RKV1WF Visit Theresa’s ‘Apollo Method’ Website at: ApolloMethod.com Visit The Website For The Lina Group LLC at: LinaGroup.com Follow with Theresa Lina on LinkedIn: Linkedin.com/in/theresa-lina/ Follow Theresa Lina on Facebook: Facebook.com/theresa.m.lina --- Please support the show by subscribing, rating and leaving a written review. We really appreciate receiving written reviews from listeners that enjoy the show and get value from it. Connect & message the Marketing Geeks, Justin Womack and Andros Sturgeon, on LinkedIn: Justin Womack: https://www.linkedin.com/in/justinwomack1/ Andros Sturgeon: https://www.linkedin.com/in/androssturgeon Want to be a guest on the Marketing Geeks Podcast or suggest someone? Please email us at info@marketinggeekspodcast.com Visit our website www.MarketingGeeksPodcast.com --- Send in a voice message: https://anchor.fm/marketing-geeks/message Support this podcast: https://anchor.fm/marketing-geeks/support