Business
In this episode of Y.E.L 2.0, your host Peter Voogd teaches you how to market like a millionaire. It’s all about getting in the head of your desired audience. People will only buy from you when they feel understood! Episode Highlights: Come up with 5 reasons that someone should do business with you over your competition Don’t ever say that you are honest and ethical, show that with your actions Make your movement exclusive so that people want to be part of it; don’t sound needy Peter has had to shift from the doing of the thing to an elite marketer of the thing that you have built Marketing acts as an insight to the solution that you provide for the problems that your audience faces You can work as hard as possible and still not achieve the results and success Know that your product or service is so good that if you can’t get it out, you are doing the world a disservice Determine your audience’s real ambitions and motivations, and then provide that Peter’s biggest value is to create freedom for himself and his family, and that’s what motivates him now The key to getting people to buy your service or product is understanding the conversation that they are having in their head Separate yourself by bringing people in with free value, and once you find their goals, then offer the mentorship Bring people in in a way that is both consistent and filled with so much value that they can’t help but dive in Make sure that your marketing is based on current events and audience expansion Stay adaptable; whatever worked for your marketing before the pandemic will not work now Test on as many platforms as you can to see where you get the most engagement 3 Key Points Becoming an expert marketer is the best way to take your product or service to the next level beyond just doing that thing. Marketing can be broken down to think, feel, and act. This is how you give your audience insight into the solution that you provide. You have to be incredibly confident and excited about what you do, knowing that if you don’t sell it, you’ll be doing the world a disservice. Tweetable Quotes: “You don’t want to sound needy. You want to build something so dynamic that people want to be a part of it.” - Peter Voogd “If you really want to get good you have to start learning how to be the marketer of the thing.” - Peter Voogd “It’s not the hours you work. It’s about the work that you’re putting into the hours.” - Peter Voogd “Finish the conversation that they are already having in your head...people will only buy from you when they feel understood, not when they understand you.” - Peter Voogd You can download Peter’s exclusive networking blueprint at https://gamechangersmovement.com/networking - This blueprint will give you the exact scripts Peter uses to get ahold of anybody. Resources Mentioned: Peter Voogd’s Website Peter Voogd’s Instagram Peter Voogd’s LinkedIn Peter Voogd’s YouTube Game Changers Academy