Business
Geoff Atkinson was a part of the Overstock.com marketing team during a 6 year period when they went through rapid international expansion, and refocused from selling anything to focusing on home and garden. During that time he went from Email Marketing Manager to SVP Marketing, CRM, Analytics & Demand Management. We discuss hiring, staff retention, loyalty programs, SEO, and much more. Get all the links and resources we mention at eCommerceMasterPlan.com (https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy