Business
Show notes found at http://kristyoustalet.com/47 This week’s guest is Jackie Johnstone, a social media specialist who helps passionate entrepreneurs connect with their clients and share their message. But, in this episode we’re not focusing entirely on social media. Long time listeners of the show may remember Jackie as one of my very first guests of the show and she’s here to help me celebrate the show anniversary. Yep, a full year. Woohoo + Holy crap! I can’t believe I made it this far… I’ve gotten to pick the brains of so many amazingly ambitious business owners. How lucky am I? Honestly, before launching the show, I was jumping around from idea to idea without committing to a game plan. I flaked on my own business all the time because my next idea always seemed better than the one before. It was time for a change. I double doggie dared myself to stick with the show every week for a solid year, and here we are celebrating its first birthday. Thanks so much for sharing it with me. Cheers! Okay, not onto the show… Jackie has been working crazy hard on her business to make this her breakthrough year. Looking back, she has some key insight and tips to share: Things take so much longer than you think. Everything from writing a blog post, to get your website up, writing a course and launching a course. Set a date to launch it, especially if you’re deadline driven. No one ever feels ready and yet almost everyone wishes they would have launched much sooner than when they actually pulled the trigger. Pre-sell your class + develop the course as you go. Real-time feedback is valuable for the long term success and of the course. Most people have a tendency to include way too much info, and feedback is a great way to determine where to edit. Promote your offers + webinars in relevant Facebook groups. Graph Search to find groups. We touch on this in this episode, but we didn’t dive into this topic. Learn more from Jackie’s blog here. Your first offer should be a one session taste of what you do. To choose your first offer, make a list of 10 ways to get your idea out in a single session. Trust your gut, and tweak your offering until it works for you and your clients. Rule of thumb: Follow what feels fun + what’s working. Make connections with other entrepreneurs and seek support. Celebrate your mini business wins with other people who understand and have a likeminded support system ready for when you need a reality check. All show notes can be found at http://kristyoustalet.com/47 I would love feedback on the show as we take a break from the traditional format while we re-brand and restructure. Email me directly: kristy@kristyoustalet.com