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The chance of you being born is 1 in 400 trillion and so I believe that everyone is on this planet for a reason and everyone has something remarkable about themselves Holly Tucker MBE, Founder of Holly & Co Holly Tucker is a woman on a mission to change business forever. The co-founder of Not On The High Street and creator of Holly & Co did an Instagram live every day during the first lockdown to help small businesses navigate the choppy waters of those times. She believes there’s a real opportunity to thrive despite the year we have had. As the UK Ambassador for Creative Small Business, her aim is to empower everyone to turn their passion into profit. Her new book "Do What You Love What You Do" is a love letter to the transformational joy that can come from running your own business because you get to directly tap into your creativity. Holly believes identifying your purpose will help you build a business that you love. Holly Tucker MBE, Founder of Holly & Co In this episode of Show Me The Way Holly tells her story of how she came to start Not On The High Street, the challenges she has faced and how she used creativity to overcome them and gives one of her 'Holly Hacks' to help you to identify your purpose. Holly's new book Do What You Love, Love What You Do is out now. In this episode of Show Me The Way Holly explains one of her 'Holly Hacks' which helps you to identify your purpose which in turn will form a foundation on which you can build your business. For Emmeline's bookshelf Holly recommended Humankind: A Hopeful History by Rutger Bregman. Holly's podcast is packed with inspirational guests who run their own businesses. You can find out more about Holly on her website Holly & Co. Every Monday we are treated to a new episode of Holly’s Conversations of Inspiration podcast. And on her instagram @hollytucker she does a regular Mastering your Money on Mondays and Holly’s Business Pharmacy LIVE every Wednesday at noon. Holly's book Do What You Love Love What You Do is out now.