Business
Welcome to the trailer for Episode #5, Season 2 of the Festival Of Enterprise podcast 2020."When we started sort of our own sort of direct sales really, which is, you've probably seen traditional energy drinks do, we have XITE vans, guys and girls in the vans, pulling from depots going around selling it to independent gyms, independent shops or some shops are led to stock other products. I mean, really just defining our own destiny that way. And so, you know, obviously, our ultimate aim is to be in national retail. So it's a distribution game isn't it? You've got to be able to pick the drink up ultimately and we're controlling that ourselves a bit with our own sales. So it's quite, quite different way to do it."Join me later this week for the full episode with Oliver Bennett, XITE Energy Drink Founder and World Championship Rallycross Driver. XITE energy hit the market at the beginning of 2019. Selling out of Holland & Barrett nationwide in just its first two weeks, but creating a sugar free blend was just the start of his journey.