Trailer for #8 How to innovate & keep your brand relevant in 2020 with Jim Cregan

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Festival Of Enterprise

Business


Welcome to the trailer for Episode #8, Season 2 of the Festival Of Enterprise podcast 2020."It's really quite complicated doing international because you don't know whether you just pick up the phone and ring a supermarket buyer in some country, or you work with a distribution company. And if you work with a distribution company, do you have to pay for the marketing? Or do they pay for the marketing? Or do you split it down the middle and then end up splitting hairs and saying, I paid for this and I pay for this? And we had out of the blue company in Cyprus rang us the other day, a distribution company, they said - Can we buy a few pallets off you we want to put it into these supermarkets?"Joining me later this week for the full episode will be Jim Cregan, founder of Jimmy's Iced Coffee. Jim joins me to talk about how he went from British building site to Australia and back again in the process, launching his own brand of iced coffee. We talk about brand building through university tastings, his ride clubs, cinema club and festivals. You can get your free ticket to see Jim live at this year's Festival of Enterprise. For information regarding your data privacy, visit Acast.com/privacy