Business
Adriana Carrig is a founder, CEO and podcast host. She is the CEO of Little Words Project, a company that creates beaded bracelets each with an inspiring word on them. Adriana has created a much deeper meaning behind her company than just selling beautiful bracelets. Her mission is to encourage collaboration over competition amongst women and to encourage women to be kind to themselves and other women. Adriana is also the founder of a nonprofit called the Block Organization which is dedicated to encouraging college women to be their most confident selves. She is also the co-host of her popular podcast, Glow Through It. In this episode you'll hear Adriana's entire story of how she started Little Words Project in 2013. From beading bracelets and shipping them out herself at her mom's house to growing it into what it is today, a company that employs almost 10 women, has a factory that handles their products and whose bracelets are stocked in stores across the U.S including Nordstrom and Anthropologie. [4:23] The inspiration behind starting Little Words Project [6:17] The first steps to getting Little Words Project off the ground [9:40] How did you scale your business? [12:18] What is your hiring process? [15:03] When did you decide you needed to outsource? [16:32] Tips to finding a manufacturing factory [19:08] How did you find your way into retail stores/spaces? [22:43] How trends can affect your brand [26:20] How to deal with copycats [29:55] The power of leading an active community with your brand [31:26] Adriana’s future ventures To connect with Adriana Carrig: Little Words Project's Instagram: www.instagram.com/littlewordsproject Adriana's Instagram: www.instagram.com/adrianacarrig Buy a Bracelet from Little Words Project: www.littlewordsproject.com The Block: www.theblockorg.com Glow Through It podcast: https://podcasts.apple.com/us/podcast/glow-through-it/id1505380576 To connect with me, Christina Galbato: Instagram: http://www.instagram.com/christinagalbato Website: http://www.christinagalbato.com Facebook: http://www.facebook.com/christinagalbato Free blogging class: https://christinagalbato.lpages.co/freebloggingclass/ Join the Her Life By Design Facebook group: https://www.facebook.com/groups/herlifebydesignpodcast/