Business
One of the most valuable commodities we have in business and life is time. As you progress to higher levels in any company, the ramifications of how you spend your time as a leader are much more impactful and pervasive across the organization. So for someone who's consistently receiving pitches as well as presenting them to retail and brand partners, Chris has a lot of advice to share from two different angles. Chris Gibson is the Chief Product and Marketing Officer at InVue who previously helped lead Humanscale, the world's leading ergonomic furniture maker into the consumer space. His rock-solid marketing foundation is a testament to his years at General Electronic, in different businesses and working with then CMO Beth Comstock. Chris is often on the road with fortune 100 clients and partners. Michael Quinn is joined by Chris Gibson in this week’s episode to talk about Chris’ best strategies for pitching. They discuss the importance of understanding a company’s mission before presenting a pitch, what to avoid when pitching, and how pitching has changed over the years.