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Ep. 38: This week I got to talk with Jaime Levy, a UX pioneer, and Author of the book ‘UX Strategy’, about 'moving beyond’ being a designer or researcher in UX, and ‘leveling up’ in your career by moving into UX strategy or digital transformation. We talk about the difference between UX Strategy as a process or workflow vs. UX strategy as a role, and what that takes. Then we talk about Digital Transformation as the next step up in leveling up, from UX Strategy.There are many different definitions of ux strategy out there, if you google ‘ux strategy’ you’ll get many vague and even conflicting definitions. To set some context in case you haven’t read Jaime book, she defines as the intersection between business strategy and UX design, with a key component being early and continuous validation of the value proposition with customers. It’s a high-level plan of how your product or feature is going to achieve the business goals. About JaimeJaime Levy is an author, university professor and a user experience strategist. Her best-selling O’Reilly Media book is called UX Strategy: How to Devise Innovative Digital Products that People Want. The book presents a solid framework on the practice, which lies at the intersection of UX design and business strategy. For 30 years, Jaime has been an internationally recognized pioneer in the creation of innovative digital products and services. Website https://jaimelevy.com/LinkedIn https://www.linkedin.com/in/jaimerlevy/Medium https://medium.com/@JaimeRLevyTwitter https://twitter.com/JaimeRLevyUX Strategy: How to Devise Innovative Digital Products that People WantBy Jaime Levy ********If you enjoy this podcast, there are some really simple ways you can help us: follow us on twitter - like and reshare our postssubscribe to the newsletter for updates and bonus contentshare this episode, or any of our episodes, with a friend. rate & review us on Apple Podcast or iTunes on desktop!Listen Apple | Spotify | Google | WebsiteConnect with UX Cake!uxcake.co | Facebook | Twitter | Instagram | Linked In