Business
Lomit Patel leads growth at IMVU. Before that, he led performance and digital marketing for Roku. He also ran customer acquisition at Texture, which Apple acquired and turned into Apple News+ At IMVU, Lomit cut customer acquisition cost by a factor of three. And, he's now recouping the cost of advertising 3X faster than before. How? Artificial intelligence, intelligently applied. In this podcast episode, we'll chat with Lomit to learn what he did, how he did it, and what the results are.