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Using Content Marketing to Engage Your School District Audience MinnSPRA Keynote Presentation 2018 Traditional marketing is dying a slow death. With increased competition in public education, school districts must use innovative approaches to market their schools and programs. Explore the role of Content Marketing in driving audience engagement. Now more than ever, helpful content can move our marketing from mediocre to remarkable. Please visit www.jasonawheeler.com for more great content on social media and content marketing.