Business
Having one integrated marketing plan, versus a more ad hoc and piecemeal approach, helps make sure that all of your efforts are consistent, coordinated and focused on creating a purchase cycle that eventually turns your customers into brand advocates. Between the visuals and the brand story that you’re telling, your content is your chance to draw people in, build trust, and have a genuine conversation with your customers. Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva talks with Chelsea Rainey, the Founder of Culinistics, which helps aspiring food and beverage entrepreneurs create a powerful brand story, focus their brand strategy, target their ideal customer, and showcase their signature offer through mindset coaching and research-based creative design. In this episode, we talk about how to develop your content strategy, maintain consistency across channels, and avoid burnout. In This Episode: The key pieces that should make up the backbone of your content strategy. How to maintain consistency across online and offline content. How using the three pillars approach can help keep your content consistent. The difference between creating content and strategizing content. How to develop content with a specific purpose in mind. The questions Chelsea walks her clients through to develop a content strategy. Resources: Culinistics Find Chelsea on LinkedIn Real Food Brands Marketing Roundtable Facebook Group Brand Checkup Scorecard RFB Round Table Mastermind info Ways to work with Katie 1:1 Connect with Katie on LinkedIn