Business
I’m sure you already know that content gives us, marketers, an incredible opportunity to attract relevant visitors, and convert them into trial users (and later, of course, into paying customers). But I bet you struggle with figuring out how exactly to do that, right? You wonder how to create a content marketing funnel that would help you convert someone from a casual visitor to a trial user, ideally on autopilot. If so, then you’ll love this episode. Today, I’m talking with Greg Hickman from System.ly. Greg is by far one of the biggest experts on building marketing funnels. And in our talk, we discuss various strategies for launching content-based funnels.