Paul Jackson is an analyst with Forrester Research. Topics include: Virtual worlds, MMOs, ARGs – what’s the difference? Trends, numbers, metrics, audience. Who is the real target audience?

Virtual Worlds Forum Europe 2007 Podcast

Virtual Worlds 101: Paul Jackson

Europe’s first pan-European virtual worlds conference will create a genuine meeting place for brands and corporations, virtual worlds and the converging games, entertainment and business spaces. This two day conference and exhibition covers both public and private virtual worlds. The conversation will range from how brands can engage with consumers in virtual worlds and on the 3D web for commercial and brand advantage, to harnessing the power of corporate collaboration and private virtual worlds. Find out more at virtualworldsforum.com

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Virtual Worlds Forum Europe 2007 Podcast