While writing may still be the 'main game' in strategic communication, this lecture explores how it is being joined by visuals and games in one of the most significant changes to the practice since forever. This lecture also looks at the impact of content marketing and citizen journalism. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

Writing for Strategic Communication

Visualisation and Gamification

Writing for Strategic Communication is a practical subject that provides an overview of the various forms of professional writing in strategic communication. These include writing for websites and blogs, tweeting, newsletter copy, letters and memos, media releases, feature articles and more. Students develop their own blogs, learn interviewing and note-taking techniques and conduct a face to face interview with a professional communicator. Students are encouraged to explore the concept of ‘great writing’ as a construct for developing their own writing skills.

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Writing for Strategic Communication