Technology
Voice commerce: the state of playWe've been speaking about the potential of voice first devices to change shopping behaviour and drive sales and engagement for a while. I wrote about it in the Harvard Business Review over a year ago. Yet, we're not seeing a huge amount of use cases executed. So are people actually using their voice assistants to shop? And, if so, what can brands do about it?Vixen Labs commissioned a unique, UK-centric consumer research report to understand the current state of play when it comes to voice shopping. What assistants are people using? What are the using them for? How are their shopping habits changing and what role is voice playing? And, crucially, what does it mean for brands and those with something to sell? Co-founder and CEO, James Poulter, returns to the podcast to share all.SPONSORED BY THE CONVERSATION DESIGN INSTITUTECompanies around the world are looking for conversation designers, a rare breed of people to help them advance communication between people and AI. That's where we help!Conversation Design Institute leads in training and certification for Conversation Designers, Conversational Copywriters, and AI Trainers. Our human-centric workflow has proven itself around the world. Our certificates ensure you create winning conversational experiences.As advocates for the Conversation Design profession, we continue to work closely with tech partners, agencies and other key players in the industry. With this support, Conversation Design Institute is well on its way to becoming the number one platform in conversation design.Save 25% with code CDI972VUX25OFFFIND OUT MORELinksDownload the Vixen Labs Voice Commerce ReportConnect with James on LinkedInFollow Vixen Labs on Twitter See acast.com/privacy for privacy and opt-out information.