When selecting lighting for your home or office, other than just brightness, there's one other very important thing you need to consider: And that's the "temperature" of the light. Warm white lights are those that have a very warm, orangey or yellowey tinge. Also know as soft white. Cool lights are more bright, more white, and have a cool bluish tinge. Also known as bright white or daylight white. So where and how are these used? Listen to the show for the rest. https://CutToTheChase.fm

CutToTheChase Business, Marketing and Tech Hacks for Entrepreneurs and Digital Creators

Warm White vs. Cool White Lights - Ep 91

If you've ever been a part of a Facebook group, you've probably seen someone post a Poll, usually asking questions like... Who should I host my podcast with? Polls are great if you really are looking for people to vote on the answers, and you want to be able to quickly know the results and find a winner, or a trend, at the end. And next to each of those choices is usually a checkbox, and you click on your choice, and move on. Unfortunately, neither Facebook or Twitter consider those check-box marking action as "engagement" - at least not enough to give your post any kind of a boost in the algorithm. Listen to the show at https://CutToTheChase.fm for the rest. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront

Comment Polls vs. Checkbox Polls on Facebook or Twitter - 100

I see a lot of new podcasters doing this: They have a website, and they're hosting it with a regular web host like Godaddy or Dreamhost or Hostgator etc. And their current web host is probably promising them unlimited bandwidth and tons of storage space. So they're like: "Why can't I just host my podcast audio files on my own web host, and use a plugin like PowerPress to create my podcast RSS feed? Why do I need to pay for a podcast host just to store my audio files?" On this episode, I explain why you shouldn't. Listen to the show for the rest at https://CutToTheChase.fm

Using a Regular Web Host For Storing Your Podcast Audio Files - 99

I recently saw a post on twitter from @Matineegirl, in which she wrote: Read because you want to. Read whatever floats your boat. Read as quickly or as slowly as you do. Read books only with orange covers if you want to. Read 1 book or 500 books a year. There are no rules. Just read. That's so awesome! I loved that tweet. So I re-tweeted that by adding my own little twist for Digital Creators, because you know, I always have my own twist on everything. So here's my version... Listen to the show for the rest at https://CutToTheChase.fm

My Twist on a Tweet for Digital Creators - 98

Like, if you're a company owner or an employee, and you get a call, you can pick up the phone and say, "Hi, How can I help you?" Or if you're working a helpdesk or frontdesk of a hotel or restaurant or agency, and someone calls you, or walks up to you, and you can say, hi, how can I help you? Except... that's probably the worst thing to say on social media to a stranger who has just accepted your friend request, and you're a complete stranger to them. Listen to the show for the rest at https://CutToTheChase.fm

How Can I Help You? - 97

Think about these 3 lines from that Wikipedia fund-raiser email: * "This is awkward to admit, but I have to be honest: 98% of our readers don't give" * "they simply look the other way." * "You are part of the 2% of readers who donated to support Wikipedia" Listen to the show for the rest. https://CutToTheChase.fm  

Generosity of Strangers is a Flawed Business Model - 96

You know the saying: "If it ain't broke, don't fix it"? That rings very true especially when it comes to mission critical systems like your website or computer software. And it is EVEN MORE true when it comes to making big changes - or even small changes - on a Friday. Listen to the show for the rest. https://CutToTheChase.fm

Don't Touch, It's Friday (DTIF) - 95

If you are a digital creator, it is absolutely critical that you Own Your Platform. Listen to the show for the rest. https://CutToTheChase.fm

Own Your Platform (OYP) - 94

I recently saw someone ask this in a Facebook group: Who will be the king of Podcast Streaming in the battle between Spotify vs Apple? So here's my answer... Listen to the show for the rest. https://CutToTheChase.fm

The King of Podcasts - 93

The saying goes that people judge a book by its cover. That is still true to some extent even today. But what's even more today in the age of endless stream of content and information and noise, is that your book is no longer being judged by just its cover, it is judged by its table of contents. So if someone were to look past the cover of your life, and look into the table of contents of the content you're putting out there into the world, what will they learn? What will I learn? Listen to the show for the rest. I've put together a page on my website with all of the greatest tools I use in my own online business. Check it out at https://SubscribeMe.fm/tools/ . And if you're listening to this as a Flash Briefing, then you only get to listen to the latest 5 episodes. And you're missing out on a treasure trove of older content. So to listen to older episodes of this show, visit https://CutToTheChase.fm. Or search for the word "cuttothechase.fm" as one word, in your favorite podcast app.

Judging a Book by its... Table of Contents? - 92

One of the best ways to overcome anxiety or nerves that you may have when recording a live video on Facebook or YouTube or Periscope, is not to not do a live video at all. No no, I don't mean don't publish live videos. I'm saying don't do it live. Confused? Listen to the show to see what I mean. And the crazies thing, is that the two biggest tools you need to true live video, or "fake-live video", as I call it, are both actually free! And these are the things I cover in my online course titled DOPE: Do Once, Publish Everywhere. You can check it out by going to https://SubscribeMe.fm/dope And to listen to older episodes of this show, visit https://CutToTheChase.fm

Live Videos That Are Not Live - Ep 90

Keep the video short. I call this the micro-tip strategy. Create a short 30 second to 1 minute video with a short and sweet tip about your niche. So for example, in my niche, which is digital marketing, creating membership sites and online courses, one micro tip would be: "Hey, don't use YouTube for hosting your sales and promotional videos, because starting last September, YouTube made a major change to what shows up at the end of your videos that are embedded on your website." See what I did there? Obviously, that's not the whole tip, but you get the idea. In fact, I recently just created a full podcast episode titled "YouTube Suckes If You're Doing This", and you can listen to the full episode on my other show, at SubscribeMe.fm. Listen to the show for the rest. To listen to the full episode where I talked about why you shouldn't use YouTube to store your sales and promo videos, listen to my main show at SubscribeMe.fm, or search for "SubscribeMe.fm" as one word, in your favorite podcast app. And to listen to older episodes of this show, visit https://CutToTheChase.fm

Micro-Tip: How to Overcome Fear of Creating a Video - Ep 89

Ryan has a YouTube channel called Ryan Toysreview , which has 18 million subscribers, and over 26 billion video views, and an article in Forbes, says "earning him $22 million in the 12 months leading up to June 1, 2018". That article, linked in the show-notes, goes on to say "Nearly all of his money, or about $21 million, comes from pre-roll advertising on his channels Ryan ToysReview and Ryan’s Family Review. Do you think this little kid started a channel with the intention of making money? Of course not. https://CutToTheChase.fm Links: Forbes article: https://www.forbes.com/sites/maddieberg/2018/12/03/how-this-seven-year-old-made-22-million-playing-with-toys-2/ https://www.youtube.com/channel/UChGJGhZ9SOOHvBB0Y4DOO_w  

Ryan Toysreview - Ep 88

Have you watched the show Better Call Saul, where the main character Jimmy, is specializing in Elder Law, and befriends the residents of a senior citizen home and plays bingo with them, and turns them all into clients? Now, you could say he is being a bit manipulative there, or you could see the other side of it, that Jimmy is actually genuinely interested in the seniors, he cares for them, he wants to protect them and give them the best possible service, and make sure no one else rips them off, and he fights for them. Which is why he is well known, liked and trusted by the senior citizens there. So how is that relevant to what you and I are trying to do in our businesses? Listen to the show for the rest. And to listen to older episodes of this show, visit https://CutToTheChase.fm

Go Where Your Customers Are - Ep 87

Building influence, and earning the trust and respect of your audience is easier said, than done. There are so many different things you have to do, for an extended period of time, in order to earn those. I'll name a few things here... Listen to the show for the rest. And to listen to older episodes of this show, visit https://CutToTheChase.fm

How to Build Influence - Ep 86

CutToTheChase Daily: Business, Marketing and Tech Tips For Entrepreneurs and Digital Creators