‘We try to be one of them’: Tetra Pak exec discusses drive for vital shopper insight

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Tetra Pak is a B2B company but it invests above the curve in shopper and consumer insights, and Michela Vallalta, the company’s director of consumer intelligence, tells BeverageDaily.com why.

BeverageDaily Podcast

December 2, 2014

Business

Tetra Pak is a B2B company but it invests above the curve in shopper and consumer insights, and Michela Vallalta, the company’s director of consumer intelligence, tells BeverageDaily.com why.