Business
Jim Edwards of https://thejimedwardsmethod.com and Stew Smith discuss a series of marketing questions from TJEM Member Sarah Pitts. Whether you are marketing a webinar online or a seminar, getting eyeballs to your coaching / training content is the challenge to make your efforts successful. Check out this podcast no matter what your business is to see how you can utilize a system of marketing that works for old school (phone calls, letters in mail, signs, etc) and new school (email list marketing, newsletters, social media posts and advertising). - Find trade groups that cater to your audience. - With a broad topic such as injury prevention, diversify your scope of searching from trainers, to individual athletes, athletic sports teams / organizations, as well as military, police, fire fighter professionals. - Try international trade organizations that pertain to your topic (Certification companies, Journals, physical therapists, personal trainers, gyms who hire personal trainers, etc). Check out the Facebook Group – Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks and for more information on the wizards used to make outstanding sales copy check out http://www.thejimedwardsmethod.com.