Business
Samantha is thrilled to be speaking with David Meerman Scott, leading business growth strategist and the author of a new book called Fanocracy, which launches today! A huge fan of the Grateful Dead and avid concert-goer, David's own fan experience gave life to his book which talks about the importance of building fans, influencers, and evangelists around your company brand, but more importantly, the real neuroscience behind why fandom works. Listen in to hear about David's fascinating research, conducted with researcher and co-author Reiko Scott, as they apply fan strategies for all organizations, big and small, and talk about how to harness the force of fandom to revolutionize any business.