WFL 33: Social Media At The Toronto Zoo With Olivia Weaver And Cassandra Thompson

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Wild For Life

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Do you like to look at cute and interesting animals on social media platforms such as Instagram, Twitter, or Facebook? Or do you like to watch videos of animals on YouTube and maybe even listen about conservation initiatives linked to these important animals on podcasts like Wild For Life? Then you have probably come across the wonderful work of the two women I interviewed for today’s episode, Olivia Weaver and Cassandra Thompson.  In our interview, we discussed the strategy and logistics behind creating such wonderful, funny, and educational content for the Toronto Zoo’s audience. Olivia and Cassandra talk about how they leverage the passion of the Zoo staff to help them capture amazing videos and pictures of each animal to bring them to the audience.  Take a look at some of the Social Media Platforms from the Toronto Zoo: Facebook Link: https://www.facebook.com/TheTorontoZoo/ Twitter Link: https://twitter.com/thetorontozoo Instagram Link: https://www.instagram.com/thetorontozoo/