Business
“We need to attract a younger audience!” “We need to do Snapchat & TikTok as our membership is all over 40” “We want diversity and younger people but I guess they don’t like joining associations!” These are just some of the statements that are made when I’m brought in to give a keynote or workshop with an association as they believe “I have the secret weapon for reaching those pesky kids under the age of 40”. The truth is what they are saying is our membership numbers are going down, our members are getting older and we’ve tried every social network and non of them seem to work... On this episode Brian breaks down some of the key mindset shifts needed to attract this younger more "digitally plugged" consumer: Telling Great Stories and Wanting To Be A Storyteller Aren’t The Same Shrink The Distance Without Removing the Exclusivity Members Treasure Provide exclusive access Experiences over Benefits: Be Part Of The Conversation Without Having To Own It Hire Brian To Speak At Your Next Event! Brian Fanzo is a digital futurist keynote speaker who translates the trends of tomorrow to inspire change today. His customized and personalized programs showcase real-world stories and examples of forward-thinking people and businesses. He teaches companies of all sizes how to leverage technology in real-time in order to engage their customers at the right time. Brian has a gift for bringing people together online and offline. He has worked in 76 countries, highlighting his passion for change, collaboration, and technology. Please email Brian’s speaker agent Michelle Joyce to check his availability for speaking at your upcoming event or association. Michelle@MichelleJoyce.com