What COVID-19 is doing for eCommerce (…and it’s not what you think) (E129)

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The Business Of eCommerce

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Notes: Exposing a new generation to eCommerceRemote work is more popularLogistics will need to catchupImpacting certain segments - Luggage, wedding supplies, GYM bags, etc. Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Transcript : Charles (00:00): In this episode of the business of eCommerce I talk about what COVID-19 is doing for the eCommerce industry. This is the Business of eCommerce episode 129. Charles (00:16): Today's episode is sponsored by drip, drip it's of world's first e-commerce CRM and a tool that I personally use for email marketing and automation. Now, if you're running an eCommerce store, you need to have drip to try. And here's why drip offers one-click integrations for both Shopify and Magento. There's robust segmentation, personalization, and revenue dashboards. To give you an overview of how your automation emails are performing. One of my favorite features of drip is the visual workflow builder. It gives you a super easy way to build out your automation world visually and see the entire process. It lets you get started quickly, but also build very complex automation roles. It's powerful, but also easy to learn. Unlike a lot of email tools that offer the same type of automation to get a demo of drip today, you can go head over to drip.com/boe that's drip.com/b O E. Charles (01:04): Now under the show, welcome to the business. E-Commerce the show that helps eCommerce retailers start launch and grow their eCommerce business. I mean, host Charles [inaudible] and I'm here today to talk about what COVID-19 is doing for the eCommerce industry. So notice I said, what COVID-19 is doing for that eCommerce industry. When this first started, a lot of folks are very gloom and doom. They thought kind of the sky was falling. This was in a close, everything was getting shut down. I know a lot of folks kinda laid off their employees looking forward saying, okay, we're going to have this big recession. And in the past few months that hasn't happened. Well, we've actually seen what I've seen through the business hair, through talking to different retailers is there are some folks that have been hit, but more of them have actually seen a drastic increase in business. Charles (02:00): Some have been on this piece where they've got a huge boost there we're in the right place at the right time selling products that really resonated, but others have just seen a very steady increase. And I think that's due to several different factors. So first as we all know, people are staying home or ordering online more, makes it very obvious. They can't go to stores, right? You can't get in your car. You can't just drive to the local store, pick something up. So there's that there's is a short term. And what a lot of folks are thinking is that's kind of where the boost is coming from. But I think to unpack there's some longer term effects there that we're going to see for not just, you know, the next few weeks and months, but this could turn it indefinitely. We're going to see a boost. Charles (02:47): So one big shift has happened in the past few months. There's a whole generation, an older generation, maybe folks in their sixties, seventies, eighties, that have never purchased online, have all of a sudden been forced to do so. So would they couldn't run out and just run to the local store or pick something up. There are folks out there that the very first e-commerce order it ever fulfilled, ever created has been in the past three months. So where are this time where all of a sudden this entire generation has been essentially forced to use e-commerce as a tool. And they've kind of found out this is something we can do. Let's create an Amazon account, let's start searching online. We need a product. Let's learn how to do that. Let's not be so fearful of putting our credit card into a website. And I think a lot of people are underestimating t...