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Why do we separate our plastic but end up throwing it in the trash anyway? How can we work with cognitive bias to nudge people toward healthier choices? And how do urinal flies save thousands of Euros every year? Joost & Brian speak with Philip Jordanov, Cognitive Neuropsychologist at Neurofied. He answers these questions and discusses with us how understanding of human behavior can help us fight climate change. Key Topics Behavior change, cognitive bias, sustainability, neuroanatomy, evolutionary psychology, dual-systems processing theory, mental models, Amsterdam Fashion Week, ethical persuasion, artificial intelligence, systems thinking Philip’s E-mail Address philip@neurofied.com References Thinking Fast and Slow, Daniel Kahneman Origins of the urinal fly Elephant and the rider Evolution and Neanderthals Intro to Systems Thinking Liked or disliked the show? Want us to talk about or respond to something? Share your thoughts with us on Twitter @shotsofpurpose or send us an email. If you enjoyed the show, please give us a 5-star rating on your favorite podcast app and share it with your friends, colleagues and pet zebras. You can find Shots of Purpose on all platforms. Find all episodes here.