Business
In this episode of the Regional Roar Podcast, co-hosts Melissa Dickfos and Cath Fowler chat all about marketing strategies and why you need one.From discussing what a marketing strategy is, to developing your brand messaging, choosing which platforms to market your business on, through to evaluating your results and your return on investment.In this episode we cover:Identifying your unique selling proposition (USP)Creating a SWOT analysis (strengths, weaknesses, opportunities and threats) of your business, your competitors and the market you are in/enteringSetting SMART goals (specific, measurable, achievable, realistic and timely)Developing your brand messaging and design to appropriately reflect what your business stands for.Creating a customer profile (customer avatar) to outline your ideal customerChoosing what platforms you should market your business onImplementing your marketing strategiesAllocating a marketing budgetMeasuring results to allow evaluation of your progress and your ROILinks mentioned in the show:Regional Roar WebsiteRegional Roar FacebookRegional Roar Instagram