Business
I had a very interesting weekend. I would say a little bit crazy. About a month ago, I purchased a business bundle. The bundle comes with 99 online courses which cover finance, mindset, social media, marketing, making money, youtube, TikTok, copywriting, hiring, self-care...you name it. Yes, 99 courses! So what I have been doing on the weekend was to create accounts and logins to these 99 courses. I thought it was pretty easy at the beginning but turns out, it took me pretty much 2 days. Well, you might ask me, how do I find time to get through all these 99 courses? The answer is I don’t. As I talk about this a lot lately, it’s all about structures and systems. In the process of creating accounts, I already colour coded the courses that I have to go through. Those are in green. For those I can go through the next round are in yellow. A couple of the courses are in blue meaning yes can check it out when I have time. Others without colours are those I can skip. If I have spare time, of course, I will go through them. If I don’t have time, those I can skip. One interesting founding was out of these 99 courses, I would say about 75% of course creators are using Kajabi, 15% are using Teachable, 2% Thinkific,1% WordPress and 7% of all others. In terms of pricing, there is a big variation. It all depends on the nature of the course, the lengths of the course and the depth of the course. They range from $47 to $597.Course creation seems in the trend right now. More and more entrepreneurs turn their services into online courses. I do get asked quite a lot is ‘what the heck should I teach in my online course.’ This is actually not a difficult question to answer. You just need to lay out all possible ideas. You want to teach something that you are good at and passionate about. You can teach people using your experience, the transformation you have achieved for yourself. You don’t have to be an expert. For example, I can teach people how to start podcasting. I launched it myself. I am not a professional podcaster, but I have enough knowledge to teach people how to get started and using some basic equipment. Or the results you have achieved for your clients. Like losing 10kg in 10 weeks. You can create a course and teach how you helped your clients. Or you can teach others how to do your job like what you are doing. Once they are trained they can then land their own clients. There are so many ideas. Recently I taught my client to create an online cooking course for her private clients. My client Vivian is a Thermomix consultant. If you don’t know what Thermomix is, it is a very expensive machine that can replace 20 appliances in your home. So, just like any other multi-level marketing or affiliate marketing, every consultant is selling the same products. How can you stand out from everyone else? Why people come to me instead of going to you? It all comes down to what value you are giving to your buyers. Are you offering an extra discount? Are you offer a free gift? Or are you offering an after purchase consultation? My client loves to cook. So, she comes up with her own recipes using Thermomix. Many of her friends and her customers asked her to teach and most importantly they are willing to pay. I mean the demand is already there! She just has to get her recipes sorted, video sorted and the membership platform sorted, then she is ready to go? I helped her to set up the system, design the recipes book, teach her how to record, create her membership site. See, it’s not that hard as long as you know what your client wants. If you do some research online, you’ll see there are a million courses out there teaching different things. People teach how to do journaling for mental health, how to make greeting cards like Christmas cards, mother’s day cards, birthday cards, how to do makeup for parties, just to name a few. The sky is the limit. If you’re stuck with course idea, head over to my website and book a free 15-min discovery call with me. All you need is a course structure and system.Course creation is fun. If you enjoy this episode, please leave a review or rating on iTunes. Or, click here to listen to my other episodes. Thanks.