What's a marketing ecosystem and what does it mean for marketers?

What's a marketing ecosystem and what does it mean for marke...

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As digital ecosystems expand and the lines between sectors blur, marketers are re-thinking how to build value and their own roles. Brian Goffman (McKinsey, Brian Gregg (McKinsey), Dianne Esber (McKinsey), and Dave Morgan (Simulmedia) discuss. Read more >    Listen to the podcast (duration: 17:59) >   ...
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As digital ecosystems expand and the lines between sectors blur, marketers are re-thinking how to build value and their own roles. Brian Goffman (McKinsey, Brian Gregg (McKinsey), Dianne Esber (McKinsey), and Dave Morgan (Simulmedia) discuss. Read more >    Listen to the podcast (duration: 17:59) >   ...
Read More