Business
Measurement, metrics and return on investment – these are key challenges facing public relations and marketing today. After a fortnight where the Australian media industry has been focusing on broader measurement with PwC coming under fire for their report for Facebook, TalkTrack dives into the measurement picture.Join Bessie Hassan, Head of PR & Communications at Finder and Jaime Nelson, Managing Director – Strategy and Marketing Services at Hotwire, and our host Shane Allison, CEO and co-founder at Public Address as they share their perspectives on measurement in PR & Marketing and Uber’s attempt to spin their way out of trouble on AM radio.