Business
“In a way, this is a ministry.”How My Intent got started (:30)Secret #1: Take people on a journey (3:21)Why people choose to put intention words instead of their name on a piece of jewelry (13:41)Secret #2: Be a catalyst for personalized inspiration (16:31How Chris decided to make bracelets as a business (20:50)Secret #3: Reserve judgment and ask a lot of questions (23:46)Secret #4: Create lasting memories and memorabilia (25:36)Secret #5: Remove barriers to create a great experience (26:35)Secret #6: Create physical elements that pique curiosity in your mission (27:26)Secret #7: Make personal interaction core to your experience (28:11)Secret #8: Get customers to experience the brand ASAP (28:41)Secret #9: Help your customers make your product theirs (29:00)Secret #10: Create real impact — Don't just sell orders (29:21)How Chris has felt the impact of what he’s doing (35:01)Secret #11: Fill the need customers have for meaningful connection (36:14)Secret #12: Standardize where is doesn't matter. Customize when it does. (42:10)What Scott chose to put on his own My Intent bracelet (43:00)Links mentioned in this episode:MyIntent ProjectTocaya OrganicaFollow Chris:LinkedInInstagramFollow the Search for the Perfect Taco:InstagramYouTubeLinkedInWebsiteFollow Scott Porter:LinkedInAbout TacoincidenceThis is Tacoincidence — where we learn secrets of breakthrough brand experience from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your brand experience AND your taco game.