Music
Welcome to the latest episode of Talking Trends from Music Business Worldwide (MBW) – where we go deep behind the headlines of news stories affecting the entertainment industry. Talking Trends is supported by Voly Music.----------According to Spotify, Kate Bush's Running Up That Hill (A Deal With God) was officially its biggest 'Song Of The Summer' in the United States. In the three months from the end of May to the end of August, it racked up more streams in the States than even Harry Styles' As It Was (the biggest track globally in the period).Over in the UK, Running Up That Hill was also crowned 'Song Of The Summer' by the Official Charts Company, which said it was streamed and downloaded more than any other track during the season.But now we're in autumn, the music industry seems to have failed to meaningfully capitalize on Kate Bush's resurgence, suggests Tim Ingham, founder of Music Business Worldwide on MBW's latest Talking Trends podcast.Could basic economics be the reason behind for this inability to keep the commercial fires of Kate Bush's re-ignited brand burning?