Who Won and Who Lost in 2020?

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Winners and Losers

Miscellaneous


The narrative over the past week has been that we all can't wait to just flush 2020 down the metaphorical toilet and move on with our collective lives into 2021, which can't possibly be worse than what we just went through. This would suggest that in making a year-end wrap-up list of "winners and losers" that the latter category would be remarkably easy to assemble, while identifying those who "won 2020" a touch tricky. Certainly, we all lost in a sense in 2020 (don't worry, we cover that). But a number of people (and companies) thrived in these uncertain times. We unpack how and why certain runners and brands somehow "won the Pandemic," while others struggled (and one in particular downright failed its people). Subscribe to our Sunday Long Read newsletter: thexc.org Follow us on social @thexcorg